
What you can't unsee
“Most people think expertise is knowing more. It's mostly the inability to stop noticing things.”
Elite Mindset studies the beliefs, standards and uncomfortable truths behind extraordinary outcomes. Long conversations with people whose thinking produced something unusual — and who are willing to be questioned about it.

Businesses. Sky Scrapers. Championships. Technologies. Movements. Careers. Art. Achievement.
Every one of them was, at some point, only something a person believed was possible.
Elite Mindset explores what happens between the idea and the outcome. Beliefs shape what a person decides matters. Standards decide what survives contact with reality. Decisions become actions, and actions compound.
Circumstance, luck and other people all matter. This show is about the part that doesn't depend on them.

“Most people think expertise is knowing more. It's mostly the inability to stop noticing things.”

“When does persistence stop being a virtue and start being an excuse not to look at the evidence?”

“Everyone reads the ending backwards. I was guessing the entire time, and the guessing was the skill.”

“I had to decide what I believed about a jury before I could ask twelve people to believe me.”
Every conversation is an attempt at one of these. None of them have been settled.
What do you believe that most people don't?
Which beliefs do you have that have created extraordinary outcomes?
What separates confidence from delusion?
When does persistence become stupidity?
Which uncomfortable truths are worth accepting?
What did you have to stop believing to become who you are?
How do you know when you're wrong?
What belief would you defend even if everyone around you disagreed?

“I love understanding what ignites a fire in people”
Brian Gomez is an entrepreneur and the CEO of Elite Legal Marketing. Some of the most enlightening conversations he has had came from conversations for which there is no record — random phone calls, the post golf course cocktail, the closed door meeting that ran long. Those ideas disappeared when the conversation ended.
Elite Mindset is the attempt to gives conversations like that somewhere to live.
He is not here as an expert on how to think. He is here because he wants to know how other people do it.
Roughly ninety minutes about how you think, what you had to unlearn, and what you may still be wrong about. We share the territory in advance, never the questions. Remote or in Austin. You get the raw files.
If you would rather just ask something first, that's fine too.